Do you wonder why ads have to interrupt serials an not the other way round? If you find the war between the pepsi and coke ads more interesting than a Michael Schumacher race, then this is the career for you.
A world of Ideas:
Advertising is essential a part of that industry which involves communication of information and ideas by using various mediums like news papers, magazines, poster, web sites, commercial on tv’s, hoardings, exhibitions, sales promotion campaigns and demonstrations. Advertising serves three basic purposes: first is sales promotion, i.e.to persuade people to buy a particular product or service or to attend an event, second is image building of a company or an organization or an event, and the third is to bring about awareness of a particular scheme or developmental programme taken up by the government or developmental agency for the welfare of people.
Any big advertising agency would surprise a number of operational departments like client servicing, creative department, media department, and production department. Work differs in each department an so do the desired personal working in these departments. Like, a person in creative department of an advertising firm needs to be original and creative and have the ability to create campaigns(an organized programme of ad’s) suitable to the requirements. Similarly, those in client servicing department should be adept in negotiating and therefore have excellent communication and numerical skills.
Is a career in advertising for you? Have a look at our check list.
You should:
· Ideate all the time, be full of ideas; because you never know what your client will approve of.
· Be able to look at the world from various angels; as you never know what can spark off an idea for an ad you might be working on.
· Be an effective communicator, since advertising is all about communication.
· Be a team player; as any piece of advertising is never yours alone. It’s agroup of people who work together to create that single piece of communication.
· “Be a good reader and an avid film watcher,” says Rupa Gulab, who’s been a copywriter for more than 18 years. “ because books and films teach you a lot of things that you may never have experienced in your life about places, situations, relation ships, etc. music appreciation is also very important because, remember, you’ll be working on films, jingles, and radio.”
· Have the ability to cope in a competitive environment.
· Be sensitive towards consumer behaviour and current trends.
You should not:
· Have a closed mind. Be open to everything around you . you never know what can inspire you at the last moment.
· Stick to the tried and tested all the time. Try to think out of the box. People respond to weird ideas more than to the ones already done before.
· Be sensitive to rejection because your client may not like a lot of your ideas. And as far as advertising goes: the client is god.
A world of Ideas:
Advertising is essential a part of that industry which involves communication of information and ideas by using various mediums like news papers, magazines, poster, web sites, commercial on tv’s, hoardings, exhibitions, sales promotion campaigns and demonstrations. Advertising serves three basic purposes: first is sales promotion, i.e.to persuade people to buy a particular product or service or to attend an event, second is image building of a company or an organization or an event, and the third is to bring about awareness of a particular scheme or developmental programme taken up by the government or developmental agency for the welfare of people.
Any big advertising agency would surprise a number of operational departments like client servicing, creative department, media department, and production department. Work differs in each department an so do the desired personal working in these departments. Like, a person in creative department of an advertising firm needs to be original and creative and have the ability to create campaigns(an organized programme of ad’s) suitable to the requirements. Similarly, those in client servicing department should be adept in negotiating and therefore have excellent communication and numerical skills.
Is a career in advertising for you? Have a look at our check list.
You should:
· Ideate all the time, be full of ideas; because you never know what your client will approve of.
· Be able to look at the world from various angels; as you never know what can spark off an idea for an ad you might be working on.
· Be an effective communicator, since advertising is all about communication.
· Be a team player; as any piece of advertising is never yours alone. It’s agroup of people who work together to create that single piece of communication.
· “Be a good reader and an avid film watcher,” says Rupa Gulab, who’s been a copywriter for more than 18 years. “ because books and films teach you a lot of things that you may never have experienced in your life about places, situations, relation ships, etc. music appreciation is also very important because, remember, you’ll be working on films, jingles, and radio.”
· Have the ability to cope in a competitive environment.
· Be sensitive towards consumer behaviour and current trends.
You should not:
· Have a closed mind. Be open to everything around you . you never know what can inspire you at the last moment.
· Stick to the tried and tested all the time. Try to think out of the box. People respond to weird ideas more than to the ones already done before.
· Be sensitive to rejection because your client may not like a lot of your ideas. And as far as advertising goes: the client is god.
Career Luancher
(My Dream Career Series)
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